Peter started with in-house roles at Sony and Warner Music, creating content for artists like Coldplay, Royal Blood, and Charli XCX. As a freelancer, he became a key creative for Sony, Warner, and Universal while shooting music videos, content and performance. His cinematography on Max Richter’s Sleep premiered at Sundance, and he has produced documentaries for VICE and Channel 4.

Beyond music, he’s created ads for agencies like Havas and Haymarket, while his portrait photography has become a thriving side hustle. Now, he runs SQREYE, a content production company creating work for music artists and brands like Barbican, while continuing to grow as a director and indie film producer.